Last night, Haworth NY and Workwell celebrated the 1st Annual Haworth Collection Design Competition with a party honoring the participating designers and firms. Held at Haworth NY’s Showroom, the event was the culmination of the efforts of five local New York City architecture and design firms to create a space using pieces from the Haworth Collection. The teams were tasked to select one of three design scenarios and utilize pieces from the versatile collection to craft an environment to fit the scenario. With over 75 high-design furniture pieces from Cappellini, Cassina, and Poltrona Frau to choose from, the design teams selected everything from furniture layouts and fabrics to architectural finishes and lighting fixtures. After the sketches were complete, Workwell’s designer Kinya Kasai created full renderings of each of the environments to be judged for the competition.
The renderings were then displayed at the event using Haworth’s Bluescape Media Wall, a perfect backdrop to a casual presentation by the guest judge of the competition, Todd Bracher. An industrial designer known for his work as a lead designer for Tom Dixon, Todd’s Alodia stool for Cappellini is an important part of the Haworth Collection. Todd spoke to the eager audience about culture, design inspiration and his work. Referencing the Alodia, Todd revealed the stool’s design intent as a compliment to the overall space’s architecture, saying: “We try to make furniture that goes away and sort of disappears, so this bar stool is meant to be lined up as a row of twenty and disappear into your architecture.” After this discussion, each of the teams had the opportunity to sit one-on-one to discuss and “pitch” their design process with the judge. After the presentations by each of the firms, Todd selected a winning design: the one created by VOA Associates.
The 1st Annual Haworth Collection Design Competition was an exciting celebration of the creativity of these designers that we have the opportunity to collaborate with, as well as the varietal and iconic Haworth Collection. Thank you to our five firms for your awesomely creative work: Environetics, Perkins + Will, Mancini Duffy, IA, and VOA. We look forward to expanding and shaking things up for next year’s competition – check out more photos below!