“From Head To Heart To Hand”: Architecture & Furniture

Every year, Haworth holds a Dealer Day on the Sunday before NeoCon to celebrate their dealer network with workshops, a cocktail party and a tour of the Chicago Showroom. While the party and tour are a great opportunity to network and meet other dealers from around the world and see the new NeoCon spaces, it’s really the workshops that stand out to me. As a marketer, I often find myself interested in the creative aspects of the interiors industry like design, architecture, art. One of the workshops this year merged these creative concepts and explained what furniture dealers and manufacturers can do to leverage their skills to successfully create what not only beautiful spaces, but functional ones as well. Will Bruder, President of Will Bruder Architects based in Phoenix, took the time in the workshop to share some of his successes, as well as lessons learned in creating spaces throughout his career. The talk, titled […]

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