“From Head To Heart To Hand”: Architecture & Furniture

Every year, Haworth holds a Dealer Day on the Sunday before NeoCon to celebrate their dealer network with workshops, a cocktail party and a tour of the Chicago Showroom. While the party and tour are a great opportunity to network and meet other dealers from around the world and see the new NeoCon spaces, it’s really the workshops that stand out to me. As a marketer, I often find myself interested in the creative aspects of the interiors industry like design, architecture, art. One of the workshops this year merged these creative concepts and explained what furniture dealers and manufacturers can do to leverage their skills to successfully create what not only beautiful spaces, but functional ones as well. Will Bruder, President of Will Bruder Architects based in Phoenix, took the time in the workshop to share some of his successes, as well as lessons learned in creating spaces throughout his career. The talk, titled […]

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Know Your Plan. Build Your Brand.

 Guest Post: Written By Brittany G. Greer, Team Leader at Workwell Partners I always say that if I could have any job in the world it would be “professional student.” As nerdy as it sounds, I’ve always loved learning. Throughout my college years, a great philosophy lecture or a passionate debate on ethics would send an electrifying jolt of creativity through me – I warned you I was nerdy!  That being said, I didn’t mind spending last Sunday at Haworth’s pre NeoCon Dealer Day learning about a topic that I find not only compelling, but extremely relevant: branding. William Arruda’s talk on branding reinforced a principle that I’ve been living by, well before my professional career began: never underestimate the power of your brand. Arruda’s book “Ditch Dare Do,” focuses specifically on personal branding for executives. Since, I’m not an executive (yet), I thought I’d put my own spin on some of his key points […]

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Top NeoCon Trend: Power Everywhere

In talking about trends at NeoCon, one of the most prominent was the integration of power into corporate lounge furniture. For decades, we’ve seen the importance of power and data management in systems furniture but until this showcase, the integration of power in lounge and collaboration pieces were much more uncommon. It seemed that in each showroom our team entered, we found products that made charging mobile devices and electronics easier than ever. Below are some of our favorite pieces that take staying connected to the next level. It’s Electric – Lounge Charging electronics, laptops, and tablets while staying engaged in your work helps to maintain a high level of productivity. Integration of outlets and USB power into lounge furniture allows workers to stay plugged in while collaborating in a think tank or focusing on heads down work. While we saw these types of lounge pieces in nearly every showroom at NeoCon, several struck a cord […]

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