Today, our team was treated to a presentation about the Haworth Collection at Haworth’s New York City Showroom, located in the heart of Midtown Manhattan. Senior Haworth Collection Business Development Manager John Debell took our team on a journey through the design history and future of the Haworth Collection brands, including Cappellini, Poltrona Frau, and Cassina. With so many exciting product launches, localization programs, and design achievements, Haworth Collection is set to have a great 2015. Here are a few photos from today, as well as some information we learned. We hope you find it as informative as our team did!
When we first started our information session, we were greeted with a table full of the amazing finishes and fabrics that can be specified with Haworth Collection. As you can see in the photos above, the materials are a great representation of the versatility of the Collection and it’s individual brands, from incredible Poltrona Frau’s Pelle Frau leathers to stylish Kvadrat fabrics. In the past year, Haworth Collection has seen the expansion in the fabrics available for it’s pieces, as well as the ability to incorporate more COM’s in a streamlined program.
One of the most exciting pieces that’s debuted in the last year is Poltrona Frau’s Ginger Ale chair (pictured above). With a classic silhouette, the Ginger Ale provides the perfect solution for executive office guest seating, eye catching cafe seating, or even a focal point for hospitality applications. Designed by Roberto Lazzeroni, the Ginger Ale’s outer shell is made of molded thermoplastic composite polymer, with the seat and interior upholstered with the highest quality Pelle Frau leather available. With four base options, the Ginger Ale can be customized to fit the design of nearly any space.
As our team walked around the showroom, we were reminded about the versatility of many of the pieces in the Haworth Collection – including the Windowseat, pictured above. Designed by Mike & Maaike, the Windowseat has been one of the most recognizable pieces in the Collection. What many people forget is that the chair can come with it’s famous canopy (as seen in the above red versions) or without the canopy, also pictured above in charcoal.
One of the best things our team learned was the localization of Haworth Collection pieces to be manufactured here in the US. While maintaining the high quality craftsmanship, the Lotus chair (pictured above) will officially be localized and manufactured in High Point, NC. The change in location will help to shorten the lead time from 12 – 14 weeks down to 5 – 6 weeks. In addition, pricing for the Lotus will be dropped by roughly 25% due to the localization.
The Haworth Showroom, located across from iconic Grand Central Terminal offers beautiful views and inspiring furniture vignettes, like the one featuring the Capo chair above. With so many pieces from the Collection intermixed throughout the showroom, I encourage you to check out the space. It’s a great way to become inspired through the beautifully handcrafted pieces and unique designs. Click here for more information on the Haworth Collection.