To Experience or Not to Experience? What is the Best Form of Marketing?

After reading about our Director of Strategic Planning’s post about the Haworth Marketing summit (which can be read here) and seeing the branding in the space of one of our most recent projects, I began thinking a lot about branding in a space and how experiential marketing is truly one of the most important forms of marketing, especially in the commercial interiors industry. In this post I will specifically focus on experiential marketing within our industry in terms of products and services. According to HubSpot, experiential marketing is “a type of strategy that engages an audience with a real-life invitation to engage with — or experience — a brand and what it makes or represents. It’s participatory, hands-on, and tangible.” There are some key questions you should be asking when looking at how people view and interact with your space: Does your space reflect the type of work you do and your overall brand? Can […]

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What We Learned at Haworth’s First Dealer Marketing Summit

Two weeks ago, I was lucky enough to be a part of the first ever Haworth Dealer Marketing Summit at Haworth’s Holland, Michigan Headquarters. Any trip out to HQ is always a enjoyable experience due to the great facility and presence the company has built there. But this trip was more unique and even better than expected. Along with 11 other Dealer Marketers, I spent three days learning about Haworth’s latest marketing and sales initiatives, engaged in open and honest benchmarking dialogue, and built strategic plans for the remainder of 2017 and 2018. The different perspectives from each of the 12 companies provided a great deal of insight that I could talk about forever, but below are my top three takeaways from the summit. 1. CRM’s are for WAY more than tracking people and projects We all know that a CRM (Customer Relationship Management) System is very important to sales and marketing teams in all […]

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2017 Workwell for Warriors

This past Thursday, Workwell Partners hosted our Second Annual Charity event for Hope for the Warriors. Thanks to of all of our sponsors, raffle donors, and those who attended our event, we are proud to announce that we have raised over $10,500 for this remarkable charity. We can’t thank you enough for your support and generosity. Earlier in 2016, Workwell announced a formal partnership with Hope for the Warriors and adopted the charity. We participated in some of the charity hosted events as well as hosted our own event for them that was solely dedicated to raising money for this charity. In 2016, we raised over $9,000 for the charity though out the year. This year, we upped the ante and set our fundraising goal at $10,000 from the event alone. We gathered our team and filled the room with colleagues, clients, coworkers, and vendors for an open bar, bites, raffle, silent auction and so […]

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Does great furniture equal more productivity?

Managing the expectations of an entire company is a challenge in itself. How do you design a space that keeps everyone engaged? Is it including certain furniture? What about bright colors? Do you have a more open floor plan or something that is a bit more private? How many collaboration areas are too many?  At the end of the day the number one question is how to increase and keep productivity? Atmosphere and furniture in a space truly play a large part in the overall productivity of those using it. Here are some great articles that discuss the correlation between workspace design and productivity: http://www.businessnewsdaily.com/7456-workspace-design-productivity.html http://www.the-global-now.com/business/office-furniture-affecting-productivity/ https://www.business.com/articles/the-office-atmosphere-impacts-productivity-behavior-appearance-and-comfortability/ http://blog.millikencarpet.com/how-your-office-chairs-impact-employee-productivity https://www.inc.com/murray-newlands/7-reasons-why-great-office-furniture-increases-productivity.html

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Project Managers or Miracle Workers – One in the Same

By definition, project management is “the discipline of using established principles, procedures and policies to manage a project from conception through completion”. Project Management is a unique field that tends to fall onto people’s laps versus them choosing the job for themselves. It’s something that you grow into and sometimes happens out of necessity. When asking our PM’s about what they would compare their position to, they all had different analogies. The answers we received were an obstacle course, a quarterback, an orchestra conductor, and a miracle worker. All are very different answers but they have the same underlying themes of being a leader, being organized, thinking out of the box, and sometimes fixing or solving issues that look impossible. OBSTACLE COURSE I think once you look beyond the literal meaning of this (an install being a physical obstacle course), it is easy to relate the tasks of this job to an obstacle course. First […]

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FORE!

This year our team hit the links, well sort of, for a day filled with golf at Top Golf in Edison, NJ. Each year, we try to plan a fun, unforgettable day outside the office for our employees. We do this as a small thank you to all of our employees for all that they do throughout the year. It is always nice to spend time together in a casual, non-office setting (despite our love of being surrounded by office furniture). Top Golf is a unique experience and is good for people of all ages and level of golf skills. Top Golf is an elevated, interactive driving range. You score points by hitting micro-chipped golf balls at giant dartboard-like targets on an outfield. The closer you get your ball to the centre or ‘bullseye’ and the further the distance, the more points earned. As soon as we arrived, we broke off into teams and starting teeing […]

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Design is like a Game…

Comparing industries is something that we all do. Finding the perfect analogy to explain what you do on a day to day basis can sometimes be challenging. But for our designers they all were able to compare what they do daily to the following three games: Puzzle Tetris Chess It’s no coincidence how all of their answers seem to coincide with one another.  Each of the above games individually has strategies that tend to be unique to the individual person while they’re engaged in it. Often times, these activities are something that you either have a knack for or not so much. I find it is very rare that someone says these games are “just ok” – they either love them or hate them. Puzzle A puzzle by definition is a game, toy, or problem designed to test cleverness or knowledge. This can definitely apply to many aspects of designing for someone else, especially for […]

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Wellness in the Workplace with Workwell Partners

This past Wednesday, Workwell Partners along with the International WELL Building Institute came together to bring NYC’s design community a continued education unit (CEU) class called, “Wellness in the Workplace.” The event was hosted at Fisher & Paykel’s Experience Center located in the A&D Building and featured a healthy mix of Mediterranean-inspired dishes such as salmon gremolata and smoked hummus, which were prepared by in-house chef, Tageré Southwell. The evening’s class consisted of two parts. The first was presented by Vice President of Global Business Development, Stephen Brown, who introduced the basic building blocks of WELL, walking attendees from its origins to case studies and WELL certified projects. To learn more about the WELL building standard, you can read our previous posts about it: Wellness in the Workplace or Our Night With The WELL Building Standard. The second part of the CEU was presented by Workwell Partner’s very own LEED Designer and Account Liaison, Jesús […]

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Another Year, Another Neocon!

Neocon, Neocon, Neocon…. How we love thee! This year’s showcase did not disappoint and we are sad to have seen it fly by so fast. As always, we had our eyes peeled for the latest trends in furniture and found three prominent commonalities throughout the show. Colors + Finishes For the past view years, we’ve been noticing that blue and pink keep popping up throughout the showrooms and from rich navy to dusty rose, this year was no exception. Cool neutrals ruled many of the showrooms, seen in the workstations at HBF (1) to seating at Andreu World (2). OFS Brands (3) and Group Lacasse (4) had some more of our favorites in this “cool trend”. It was also hard not to notice the warm wood tone finishes – found nearly everywhere from Haworth’s benching (1) to Allermuir’s new lines of credenzas (2, 3). We loved seeing how even the lightest of wood finish whether […]

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Workwell for Warriors Update

This time last year our team adopted Hope for the Warriors as our official charity. Since then we’ve participated in their Big Apple Runs, hosted our own event for them, and held collections in our office to support those who are in the program. You can read more about this charity and our past involvement with them on our Workwell for Warriors page here. In the past few months, there are two events that we participated in that support this charity. The first being a school supply collection. We collected backpacks and school supplies for those families who benefit from the program. This collection was done in the spring instead of the fall so that Hope for the Warriors could distribute these supplies to the families in the program over the summer in time for the start of school! We sent two full boxes of supplies down to families in the North Carolina area. We […]

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