To Experience or Not to Experience? What is the Best Form of Marketing?

After reading about our Director of Strategic Planning’s post about the Haworth Marketing summit (which can be read here) and seeing the branding in the space of one of our most recent projects, I began thinking a lot about branding in a space and how experiential marketing is truly one of the most important forms of marketing, especially in the commercial interiors industry. In this post I will specifically focus on experiential marketing within our industry in terms of products and services. According to HubSpot, experiential marketing is “a type of strategy that engages an audience with a real-life invitation to engage with — or experience — a brand and what it makes or represents. It’s participatory, hands-on, and tangible.” There are some key questions you should be asking when looking at how people view and interact with your space: Does your space reflect the type of work you do and your overall brand? Can […]

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Allermuir and Sentator’s Showroom Tour

Located on Fifth Avenue in the Flatiron District, Allermuir and Sentator’s showroom is a space you will want to live in! This independent, family owned business started in 1976. After over 39 years of service, the Senator Group has grown in to one the largest office furniture manufacturers in the world. Their showroom is a pure extension of the company and the creators behind it. The second you get off the elevator you feel like you are being welcomed into a beautiful apartment. Our Sales Coordinator, Dolores Romero, said “I loved the Silta table and Cardita Chairs (would love to have at home), and the Magritte type lighting they had when you get off the elevator (bowler hats).” Even our rep pointed out to us that when one of our principals visited the space, he made a comment that he needed one of the sofas in his own apartment! The flawless flow of lounge to […]

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Welcome to the Neighborhood Bernhardt!

Bernhardt Design and Bernhardt Textiles recently moved into a 20,000-square-foot space at 136 Madison Avenue and our team was invited over to our new neighbor’s showroom for breakfast and a tour. To say our team was impressed is an understatement. Established in 1889, Bernhardt Design is among the country’s largest family-owned furniture companies. Their new home on Madison Avenue is just as stunning as their furniture. The crisp white walls and minimalist design only enhanced the beauty of their furniture even more. Our team was able to explore the space as we wished and mingled with the Bernhardt employees. Each area was more beautiful than then next. Senior Sales Coordinator, Tammy, commented that they have an “Amazing showroom, beautiful space and great people to assist with all questions.” Aside from their beautiful new home and wonderful employees, our team couldn’t stop complimenting their new pieces. Our Team & Design Lead, Sonia, said “Composites case good […]

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Keilhauer, Prismatique, Alea, and Andreu World and more!

A few weeks ago our team had the pleasure of seeing not only 1 showroom but 4! Thanks to our friends over at Primason Symchik we were able to tour the Keilhauer, Prismatique, Alea, and Andreu World showrooms at 200 Lexington Ave. Each showroom was unique in its own way but beautifully complimented the others. Read below to learn more about each manufacturer. KEILHAUER With their corporate values of integrity, capability, creativity, fun and excitement, Keilhauer captures these through their executive, office, lounge, conference and collaborative seating and tables. Keilhauer released a number of products at Neocon this year but what stood out in the show room was the Hangout Collection. This collection is comprised of Visit sofas and benches, the Ponder lounge chair, Plunk ottoman and Sip stools and tables. The variety of products offered in this line make it truly custom and personalized for the end users.     Visit www.keilhauer.com to see […]

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