To Experience or Not to Experience? What is the Best Form of Marketing?

After reading about our Director of Strategic Planning’s post about the Haworth Marketing summit (which can be read here) and seeing the branding in the space of one of our most recent projects, I began thinking a lot about branding in a space and how experiential marketing is truly one of the most important forms of marketing, especially in the commercial interiors industry. In this post I will specifically focus on experiential marketing within our industry in terms of products and services. According to HubSpot, experiential marketing is “a type of strategy that engages an audience with a real-life invitation to engage with — or experience — a brand and what it makes or represents. It’s participatory, hands-on, and tangible.” There are some key questions you should be asking when looking at how people view and interact with your space: Does your space reflect the type of work you do and your overall brand? Can […]

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Know Your Plan. Build Your Brand.

 Guest Post: Written By Brittany G. Greer, Team Leader at Workwell Partners I always say that if I could have any job in the world it would be “professional student.” As nerdy as it sounds, I’ve always loved learning. Throughout my college years, a great philosophy lecture or a passionate debate on ethics would send an electrifying jolt of creativity through me – I warned you I was nerdy!  That being said, I didn’t mind spending last Sunday at Haworth’s pre NeoCon Dealer Day learning about a topic that I find not only compelling, but extremely relevant: branding. William Arruda’s talk on branding reinforced a principle that I’ve been living by, well before my professional career began: never underestimate the power of your brand. Arruda’s book “Ditch Dare Do,” focuses specifically on personal branding for executives. Since, I’m not an executive (yet), I thought I’d put my own spin on some of his key points […]

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