To Experience or Not to Experience? What is the Best Form of Marketing?

After reading about our Director of Strategic Planning’s post about the Haworth Marketing summit (which can be read here) and seeing the branding in the space of one of our most recent projects, I began thinking a lot about branding in a space and how experiential marketing is truly one of the most important forms of marketing, especially in the commercial interiors industry. In this post I will specifically focus on experiential marketing within our industry in terms of products and services. According to HubSpot, experiential marketing is “a type of strategy that engages an audience with a real-life invitation to engage with — or experience — a brand and what it makes or represents. It’s participatory, hands-on, and tangible.” There are some key questions you should be asking when looking at how people view and interact with your space: Does your space reflect the type of work you do and your overall brand? Can […]

READ MORE

What We Learned at Haworth’s First Dealer Marketing Summit

Two weeks ago, I was lucky enough to be a part of the first ever Haworth Dealer Marketing Summit at Haworth’s Holland, Michigan Headquarters. Any trip out to HQ is always a enjoyable experience due to the great facility and presence the company has built there. But this trip was more unique and even better than expected. Along with 11 other Dealer Marketers, I spent three days learning about Haworth’s latest marketing and sales initiatives, engaged in open and honest benchmarking dialogue, and built strategic plans for the remainder of 2017 and 2018. The different perspectives from each of the 12 companies provided a great deal of insight that I could talk about forever, but below are my top three takeaways from the summit. 1. CRM’s are for WAY more than tracking people and projects We all know that a CRM (Customer Relationship Management) System is very important to sales and marketing teams in all […]

READ MORE

Project Managers or Miracle Workers – One in the Same

By definition, project management is “the discipline of using established principles, procedures and policies to manage a project from conception through completion”. Project Management is a unique field that tends to fall onto people’s laps versus them choosing the job for themselves. It’s something that you grow into and sometimes happens out of necessity. When asking our PM’s about what they would compare their position to, they all had different analogies. The answers we received were an obstacle course, a quarterback, an orchestra conductor, and a miracle worker. All are very different answers but they have the same underlying themes of being a leader, being organized, thinking out of the box, and sometimes fixing or solving issues that look impossible. OBSTACLE COURSE I think once you look beyond the literal meaning of this (an install being a physical obstacle course), it is easy to relate the tasks of this job to an obstacle course. First […]

READ MORE

What We are Reading

It’s not enough to be in the right place, at the right time, here are the right words to use: 11 Smart Phrases to Use at Networking Events (Inc) Take a breath, the right way: You’re Not Breathing Right (Bloomberg) Here’s how to give back, no matter the size: 10 Ways Small Businesses Can Give Back Without Breaking the Bank (Entrepreneur) To have a private office or to not have a private office: CEOs Want Their Offices Back (The Wall Street Journal) Turn that frown upside down: 10 Expert-Approved Ways To Turn Around A Bad Day (Huffington Post) Productivity lies in the floor plan: How the right office design can maximize productivity (The Business Journals) Oh you sit in a Haworth Fern: 5 Super-Fancy Desk Chairs To Upgrade Your Workday (Wired) Learn how to actually step away from Work: Vacation Tips From a Workaholic (Entrepreneur)

READ MORE

Another Year, Another Neocon!

Neocon, Neocon, Neocon…. How we love thee! This year’s showcase did not disappoint and we are sad to have seen it fly by so fast. As always, we had our eyes peeled for the latest trends in furniture and found three prominent commonalities throughout the show. Colors + Finishes For the past view years, we’ve been noticing that blue and pink keep popping up throughout the showrooms and from rich navy to dusty rose, this year was no exception. Cool neutrals ruled many of the showrooms, seen in the workstations at HBF (1) to seating at Andreu World (2). OFS Brands (3) and Group Lacasse (4) had some more of our favorites in this “cool trend”. It was also hard not to notice the warm wood tone finishes – found nearly everywhere from Haworth’s benching (1) to Allermuir’s new lines of credenzas (2, 3). We loved seeing how even the lightest of wood finish whether […]

READ MORE

The Path to Leadership Through Mentoring

 Guest Post Written By: Scott Lesizza, Principal at Workwell Partners If you think you can afford to start your professional career off without a mentor then do so. However, be warned that you may have to repeatedly start from scratch, fork out a lot of money and go through the same mistakes that others have already endured. If I could do it over again, I would have done everything I could to identify someone who cared enough to offer guidance. I was young and fresh out of college without a clear plan of what I wanted to do. I come from a blue collar background – my dad was a chef and my mom was a stay-at-home mom – so the reality was I did not have a clue as to how to go about working my way up the career ladder to a leadership position. I still thought I knew it all, but I […]

READ MORE

Balance of Fun & Productivity – Management Sets the Tone

 Guest Post Written By: Scott Lesizza, Principal at Workwell Partners When you’re looking to strike a balance between fun and productivity in the workplace, it’s important to realize that management sets the tone. When you are an executive looking to inspire and spark creativity, you get way more from your team if you are in the trenches with them. The end goal in creating a relaxed work environment is for people to enjoy where they spend most of their day, by being happier, getting more work done, becoming more loyal employees and spreading the word to others, and ultimately producing better work. Most C-Suite executives that we speak with prefer to maintain their full floor-to-ceiling glass offices with an open door policy and a willingness to engage their people ‘on the floor.’ The open door policy extends to allowing their private offices to be used for various purposes, including mini conference rooms and often multi-occupancy […]

READ MORE

All Aboard: Workwell Celebrates CoreNet NYC Annual Dinner

Back at it for another year! As some of you may remember from last year, our team and invited guests attended the “it” event for Commercial Real Estate in New York City, the New York City Chapter of CoreNet Global’s Annual Dinner. With attendance being at an all time high for this coveted event, this night of networking and celebration was held at a new venue, the Intrepid Museum. From the design competition to the performance by saxophonist, Alex Foster, this night did not disappoint! It was an evening filled with great conversation, delicious food and drinks amongst colleagues, clients, and friends. To see more from this night, click on the image below to check out our gallery of our photos from this great event. Thanks to our team and guests at our table for a terrific evening!

READ MORE

Building A New “Purch”

This Post Originally Appeared on Office Envy’s Website Rising real estate costs and shrinking workstations have forced several of Workwell Partner’s clients to think outside the cubicle when it comes to laying out their space. In recent months, we’ve seen explosive growth coupled with a lack of inventory, forcing several New York City companies to stay in place and work with what they have. Recently, media company Purch, tapped Workwell to assist in maximizing their space for new employees. As a result of accommodating new seats and a maxed-out floor plan, Purch soon recognized that they needed to reintroduce a collaborative lounge space for their team.  While in a brainstorming session with the client, it was clear that we didn’t have much room to work with in the workstation areas. However, there was a lot of potential in the reception area. Purch loved the idea of turning the empty reception into a bustling lounge for their […]

READ MORE