Know Your Plan. Build Your Brand.

 Guest Post: Written By Brittany G. Greer, Team Leader at Workwell Partners I always say that if I could have any job in the world it would be “professional student.” As nerdy as it sounds, I’ve always loved learning. Throughout my college years, a great philosophy lecture or a passionate debate on ethics would send an electrifying jolt of creativity through me – I warned you I was nerdy!  That being said, I didn’t mind spending last Sunday at Haworth’s pre NeoCon Dealer Day learning about a topic that I find not only compelling, but extremely relevant: branding. William Arruda’s talk on branding reinforced a principle that I’ve been living by, well before my professional career began: never underestimate the power of your brand. Arruda’s book “Ditch Dare Do,” focuses specifically on personal branding for executives. Since, I’m not an executive (yet), I thought I’d put my own spin on some of his key points […]

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Guest Post: A Designers Guide To Mind Reading

 Written By Sonia Sygal, Senior Designer at Workwell Partners I know I’m not alone when I say that being an interior designer in the furniture dealer world sometimes demands ‘superpower mind-reading skills’, but it doesn’t have to be this way. In my 10 years of experience, I’ve spent a lot of time trying to read minds; those of colleagues, salespeople, project managers, etc, because they were liaisons between myself and the client. In recent years, though, I have found this obstacle greatly reduced; in part, by learning and growing with experience, but mostly from joining a team that allows me direct contact with end users. If you find yourself struggling to successfully satisfy the clients furniture needs, perhaps these tips can help take some guesswork out of the equation. 1. Request to attend ALL meetings dealing with furniture and finish selections. Sadly, this is not practiced at all dealerships. Having a designer/specifier present is reassurance […]

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